The-blue-fox.jpg
The-blue-fox.jpg
Audi Guatemala was launching the Q8 and needed a landing page optimized for two goals: showcase the vehicle to a qualified premium audience, and capture leads for the sales team to follow up on. Traffic would come from paid social, so the page had to do its job in a single scroll, with one clear action.
The constraint that shaped most of the work: Audi's global brand system is strict. Typography, imagery, tone, photography direction — all of it is prescribed. My job wasn't to reinterpret Audi; it was to use Audi's system well for a specific local market and a specific conversion goal.